Coming August 2025
Two Targeted Programs to Help You Grow Smarter—No Matter Your Stage
We Don’t Know What We Don’t Know: For Startups & Emerging Founders
Leaders Lifting Leaders: For Established Business Owners Ready to Scale
Get the strategy, support, and structure to grow smarter.
C-Suite Goals Clients
Who is Wendy?
Strategic Advisor • Growth Architect
Founder of C-Suite Goals
Wendy Luttrell is a seasoned business strategist, growth architect, and founder of C-Suite Goals — a company dedicated to helping business leaders align their vision with strategy to scale with clarity and purpose. With over 8 years of experience as a CEO and COO, Wendy brings real-world leadership, operational discipline, and creative insight to every company she works with.
Wendy’s executive career includes serving as CEO of BedHead Pajamas, where she led the beloved sleepwear brand through transformative growth, and as COO of Grace in LA, a denim company known for its bold aesthetic and national retail reach. Her work has also touched iconic names like Nordstrom, Disney, Eileen Fisher, and Linea Pelle, giving her a unique ability to bridge high-level strategy with hands-on execution across industries.
Her approach to goal-making is rooted in the belief that strategy should energize — not overwhelm. Wendy teaches that the right goals create focus, unlock momentum, and become the cornerstone of sustainable growth. She helps founders and leadership teams build strategy frameworks that are both actionable and flexible — grounded in the realities of daily operations, but always aiming toward long-term vision.
Wendy works with a diverse range of businesses, from fashion and beauty to skincare, CPG, food, and liquor. What unites them all is the drive to grow with intention — and the need for a trusted guide to help them get there.
At the heart of Wendy’s work is a deep understanding of the emotional journey of leadership. She believes that behind every successful business is a leader who feels seen, supported, and connected. Through her workshops, peer groups, and one-on-one strategy sessions, she builds the kind of community that transforms isolation into insight — and pressure into progress.
Whether you're scaling a category-defining brand or navigating a pivotal shift, Wendy Luttrell is the partner who brings vision, structure, and heart to the table.
What Clients Are Saying...
Carrie Owens
Editor
"Wendy is a goal setting expert and has the creative problem solving skills to get you through any bumps or detours. Within one session, I had solid goals mapped out as well as a plan for achieving them."
Renee Bertand
Owner, BedHead Pajamas
"One of Wendy's greatest assets is her "can do" attitude, and her ability to plan and build towards a goal, with grace and ease. I wish I had "discovered" her much earlier in the game."
Tobey Dodge
CEO, Prepaired
"I left our meeting really pumped that I have an avenue to grow in a positive and supportive way. I'm glad there is a method and safe space for me to do the work I need on myself.
Christina Bartolucci
Founder, Peek Beauty
"I don't know how to express how much Wendy helped me with my business. Her coaching empowered me to take charge. I cannot believe how far I've come in such a short time."